- Fill out your profile completely to earn trust.
- Establish a business account if you don’t already have one.
- Stay out of trouble by reading the Facebook rules regarding business accounts.
- Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile.
- Keep any personal parts of your profile private through Settings.
- Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
- Post a professional or business casual photos of yourself to reinforce your brand.
- Limit business contacts’ access to personal photos.
- Post your newsletter subscription information and archives somewhere in your profile.
- Obtain a Facebook vanity URL so that people can find you easily.
- Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
- Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
- Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.
- Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
- Before traveling, check contacts locations so you can meet with those in the city where you’re heading.
Editing from GIGAOM
